Six considered ingredients. Sourced from the corners of the world that do it best.
Sourced from grass-fed cattle, South Island
The mineral your teeth are made of, in its natural form. We source our hydroxyapatite from 100% grass-fed New Zealand cattle — raised outdoors year-round on the South Island's open pastures. Non-nano, naturally derived, processed to a fine, soluble grain.
Helps remineralize enamel and strengthen the structure of your teeth from the surface in.
Sourced from traditional French clay deposits
French white kaolin has been used in apothecary for centuries. Prized for its purity and ultra-fine particle structure, it forms the gentle base of our formula — polishing without abrasion.
Cleans and polishes teeth gently. The quiet workhorse of the formula.
Sourced from northern Finnish birch forests
Finland is the world's home of xylitol — over 40 years of dental research has happened here. We use Finnish birch xylitol specifically because it doesn't feed cavity-causing bacteria. The opposite, in fact: it disrupts them.
Functional sweetener that fights tooth decay instead of causing it.
Sourced from hand-harvested using traditional seaweed methods
Translated, the name means 'salt of the ancient sea people.' Made on Kamagari Island in the Seto Inland Sea using a seaweed-burning technique unchanged for over 1,500 years. Local seaweed is steeped in seawater, dried, and slowly evaporated — yielding a salt with extraordinary depth, mineral complexity, and a faint umami note.
Mineral content, natural antibacterial support, and a connection to one of the world's oldest salt traditions.
Sourced from traditional Italian mint farms
The Piedmont region of northern Italy produces peppermint oil of remarkable clarity and brightness. Cool nights, mineral-rich soil, and generations of family farms create conditions that no other region quite matches. Steam-distilled in small batches.
Fresh, clean, lifting. The signature note of Crown Powder.
Sourced from northern Indian mint fields
India produces some of the world's finest spearmint oil — softer, rounder, and more complex than the variety grown elsewhere. We pair Indian spearmint with our Italian peppermint to balance brightness with depth: the cool fresh hit, then the warm gentle finish.
Balances the sharpness of peppermint with a softer, sweeter, more rounded mint note.
Sometimes restraint says more than additions.
Six ingredients. Six origins. That's the entire formula.
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